Dear visitor,

I am an Associate Professor of Communication and Information Studies at Radboud University, where I teach and investigate persuasive argumentation, multilingual advertising, and cultural adaptation in persuasive effects research. My work has been published in outlets including Annals of the International Communication AssociationArgumentationCommunication MonographsJournal of Cognition and Culture, Synthese, and Thinking and Reasoning.

This site provides easy access to my publications (copyright notice). A full list of publications is here. I also briefly outline my research interests and teaching experience.

Jos Hornikx


Master In 2001, I graduated in International Business Communication Studies at Radboud University Nijmegen (the Netherlands) with a study on trust in new brands in advertising (Hornikx, 2002).

PhD and postdoc In 2006, I defended my PhD on cultural differences in the persuasiveness of evidence types at Radboud University Nijmegen (Hornikx, 2005). In the same year, I worked as a postdoc on a research project granted by the Niels Stensen Stichting at Northwestern University (USA). Together with professor Daniel O’Keefe, I meta-analytically summarized research reports on cultural adaptation in advertising (Hornikx & O’Keefe, 2009).

Lecturer, Assistant Professor, and Associate Professor In 2007, I was affiliated with Utrecht University as a lecturer, and since that year I have been an assistant professor of Communication and Information Studies at Radboud University Nijmegen. In 2010, I joined an NWO-funded research project on understandable language as a postdoc researcher; a paper about that research was published as Hoeken et al. (2011). In 2012, I was a visiting scholar at the School of Psychology at Cardiff University to collaborate with professor Ulrike Hahn on Bayesian approaches to studying argumentation quality, which resulted in Hornikx and Hahn (2012) and Hahn and Hornikx (2016). In 2013, I was promoted to Associate Professor.

Radboud University
Communication and Information Studies (CIW)
Erasmusplein 1 (4.03a)
6525 HT Nijmegen
The Netherlands
++31 24-3612479