Prof. dr. Jos Hornikx
Professor of International Business Communication
Head of Department of Language and Communication

Radboud University
Department of Language and Communication
Erasmusplein 1 (4.04a)
6525 HT Nijmegen
The Netherlands
++31 24-3612479

I am a Professor of International Business Communication at Radboud University, where I teach and investigate persuasive argumentation, multilingual advertising, and cultural adaptation in persuasive effects research. My work has been published in outlets including ArgumentationCommunication MonographsCommunication Research ReportsDiscourse ProcessesJournal of AdvertisingJournal of Cognition and Culture, Journal of International Business Studies, Synthese, and Thinking and Reasoning.

This site provides easy access to my publications (copyright notice). A full list of publications is here. I also briefly outline my research interests and teaching experience.

Master In 2001, I graduated in International Business Communication Studies at Radboud University Nijmegen (the Netherlands) with a study on trust in new brands in advertising (Hornikx, 2002).

PhD and postdoc In 2006, I defended my PhD on cultural differences in the persuasiveness of evidence types at Radboud University Nijmegen (Hornikx, 2005). In the same year, I worked as a postdoc on a research project granted by the Niels Stensen Stichting at Northwestern University (USA). Together with professor Daniel O’Keefe, I meta-analytically summarized research reports on cultural adaptation in advertising (Hornikx & O’Keefe, 2009).

Lecturer, Assistant Professor, Associate Professor In 2007, I was affiliated with Utrecht University as a lecturer, and since that year I have been an assistant professor of Communication and Information Studies at Radboud University Nijmegen. In 2012, I was a visiting scholar at the School of Psychology at Cardiff University to collaborate with professor Ulrike Hahn on Bayesian approaches to studying argumentation quality, which resulted in Hornikx and Hahn (2012) and Hahn and Hornikx (2016). In 2013, I was promoted to Associate Professor.

Professor In 2020, I was appointed as Full Professor of International Business Communication (link). In February 2022, I became Head of Department of Language and Communication.