Review of “Persuasion: theory & research”

In this second edition of Persuasion: theory & research, Daniel O’Keefe gives a state-of-the-art overview of theories and research in the field of persuasion. The author has succeeded in providing an introductory text for (under)graduate students that discusses classic and more current theoretical perspectives that have been or will be prominent for the study of persuasive effects (chapters 2-6).

  • Hornikx, J. (2003). Review of “Persuasion: theory & research (2nd edition)” by Daniel O’Keefe. Document Design, 4 (3), 284-287. [pdf]

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